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Terriance Moody, CEO of tele-health firm Dream Systems in Nashville, has returned from a fact-finding mission to China and South Korea. / Dipti Vaidya / The Tennessean
 
The waiting area for guests at tele-health entrepreneur Terriance Moody’s offices near the Schermerhorn Symphony Center is all plush leather, glistening hardwood floors and giant video screens.

New-age jazz spews from hidden speakers, giving an other-worldly feel to the setting.

Cryptic corporate messages scroll across the video screens at eye level.

“Design. Intuition. Endure. Inspire. Imagine.”

Moody’s running late for a meeting. His body clock is spinning out of whack, but that’s understandable. He flew back from a whirlwind fact-finding mission to China and South Korea (with a quick stopover in Hong Kong) only hours before. A lengthy delay before taking off from Seoul to come home didn’t help. Turns out it’s hard to catch any shut-eye in a crowded foreign airport.

Good thing Moody, a protege of former HCA boss Jack Bovender, is hard to ruffle. He keeps his eye on the corporate prize, forging new business contacts around the globe who may one day help his tele-medicine company set up satellite offices or win contracts in Asia, South America, the Middle East and perhaps Africa.

He already has a foothold in Europe.

Moody’s young technology company, Dream Systems, established a three-person office in London 14 months ago after a Bovender-led trade mission to Europe introduced Moody to Touchdown London — a business development program that offers small companies help establishing a low-cost office there.

Dream Systems’ London office hasn’t paid for itself yet, but Chief Executive Officer Moody said the inducements offered to entrepreneurs by that city were too good to pass up. He accelerated his timetable for invading Europe and is using the London office to seek tele-medicine contracts in Europe, Saudi Arabia and Bahrain.

“The trade mission was a big help. I didn’t expect to be able to have conversations directly with members of Parliament and dinner with the heads of the National Health Service,” Moody said. “I was in the right place at the right time.”

The British excursion sold Moody on the idea of fact-finding trips to foreign lands as a way to learn about the risks and potential rewards in new markets. So, he leaped at the chance to go to China and South Korea earlier this month on a state-sponsored trip to a part of the world hungry for Western health-care technology.

Natural market

Moody says China, in particular, has a blossoming interest in using technology to solve its health-care problems. There, health care is a thorny numbers game as tens of millions of workers flood into cities from rural areas for new jobs. China doesn’t have enough doctors and hospitals to provide for them.

Dream Systems’ brain trust figures that connecting doctors with far-distant patients, or hospitals with remote doctors via tele-medicine and cloud computing, are part of the answer.

Moody said he doesn’t expect to penetrate Asian markets as quickly as Dream Systems has managed to set up shop in London. For one thing, Europe is a more mature market with infrastructure in place to support entrepreneurs and get deals done, he says.

The risks of doing business in China — and protecting precious intellectual property from copycats there — argue in favor of going slow.

Still, Moody said he returned from overseas last week with a handful of solid business contacts to be nurtured in the coming months, including two or three in Beijing and another couple of relationships in Seoul.

“As new hospitals are built, they need the expertise to manage those hospitals. And technology is very much a part of that,” Moody said, acknowledging it may take a while longer before that pays off with revenue from business deals in China or South Korea for his company.

But Moody thinks that day will eventually come. Design. Intuition. Endure. Inspire. Imagine.

Maybe those cryptic sales messages are starting to make a little more sense.

Contact Tennessean Business Editor Randy McClain at
This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it. or 615-259-8882.